THE OBJECT OF THE MISS RODEO CANADA COMPETITION IS TO SELECT A NATIONAL AMBASSADOR FOR THE CANADIAN PROFESSIONAL RODEO ASSOCIATION, ITS ATHLETES - BOTH HUMAN AND EQUINE - AND THE SPONSORS THAT SUPPORT THE MISS RODEO CANADA ORGANIZATION.

ONCE SELECTED, MISS RODEO CANADA WILL FULFILL HER AMBASSADORIAL MANDATE AND PROMOTE THE WESTERN WAY OF LIFE.