• Alicia Erickson

March 2019- Jaden Holle





I started off March with a trip to Edmonton, AB, where I met with the oldest sponsor of the Miss Rodeo Canada program, 840 CFCW radio, who has been with us since day one! I had the pleasure of doing a live interview with Stella and getting a tour of the station. I even found a picture of 2017 Miss Rodeo Canada, Miss Ali Mullin, as the team showed me around the office. Thanks to CFCW for your continued support.


Also while in Edmonton, I met with some of my friends at ATB Financial. In basically any city I go to, I know there are always smiling faces at the local ATB. I am so proud of all of the good work they are doing in the community and am so grateful to have them behind me as well. Go check out some of their work at the hashtag #ATBListens.





After Edmonton, I headed to Cayley, AB for the Area Public Speaking competition. As a (retired) 4-Her myself, it was awesome to be on the other side of the room, taking in the speeches instead of giving them. I was surrounded with an esteemed panel of judges, including Jennifer Rondeau, Miss Rodeo Canada 2004. I was really impressed with the quality of speeches (and speaking) of all of the competitors and I will forever preach the value of the 4H program and the skills that it imparts on young people.


My next event was also close to my heart: judging the High River Spring Ball competition. This year, High River Spring Ball celebrated their 75th Anniversary. This program is open to grade eleven students in the High River area. For eight weeks, young men and women take part in dance lessons, learn etiquette, networking, resumé building, and more. The culmination of their hard work happens at the Spring Ball, where the couples show off everything they have learned in a formal interview and dance. I had a blast at the ball, and watching the participants waltz, jive, and two-step made me quite nostalgic for when I participated in the program back in 2012.


March was quite the month for rodeos, and I just couldn’t stay home while Rodeo Houston was underway. So I hopped on a plane and was greeted by Mr. Joel Cowley, CEO of Rodeo Houston. While there, I rode in the Grand Entry, signed some autographs, took in the rodeo, and even got to see a few concerts. The highlight for me was definitely running into Canadian steer wrestlers Scott Guenthner and Tanner Milan. I would like to thank Rodeo Houston for your incredible hospitality. If you have never been…go! I was thoroughly impressed with the immensity of the NRG stadium, the quality of the concerts, and the audacity of the mutton busters at the rodeo. Not to mention the rodeo itself, which hosted the highest calibre of both human and animal athletes.




From Houston I headed to Queen Creek, Arizona for the Roots N’ Boots Rodeo. For the second time this year, I got to help out with a Special Kids Rodeo. It is awesome to see these kids learn about the sport by being the cowboys and cowgirls themselves. Then, during the three great performances, I ran into Canadians Denver Roy, Logan and Lakota Bird, Riley Warren and Clay Ullery! One of my favourite parts of travelling this year has been running into familiar faces, and meeting fellow Canadians along the way. Queen Creek was extra special for me as my sweet Nanny, who lives nearby, was able to come share in the rodeo. I had such a fun three days with family, and representing with the other rodeo royalty. These are tough ladies that really embody the word “cowgirl.”


After Phoenix, I headed to the Sunshine State. If it feels like I was just there, it’s because I was! Last month I got to come to Florida for the Silver Spurs Rodeo, so it was great to come back in time for the Ram National Circuit Finals Rodeo. This was an important event with last year’s announcement of the Maple Leaf Circuit as the 13th circuit in the PRCA. Starting this year (the 2019 rodeo season) competitors can collect Maple Leaf points at CPRA rodeos and, in April 2020, two champions from the Maple Leaf Circuit will compete at the Ram National Circuit Finals in Kissimmee. I felt it was important to bring Canadian presence to Florida in anticipation of the upcoming season. Even though the Maple Leaf Circuit Champions weren’t in Kissimmee yet, I was pleased to find Pascal Isabelle, fellow Canadian, competing in the bareback. He had quite the week and finished third overall in the finals. I thoroughly enjoyed myself in Florida, air boating, meeting some of the athletes, and shaking hands with Mr. George Taylor, CEO of the Professional Rodeo Cowboys Association.


Everywhere I have gone, I have experienced the most amazing hospitality! Thank you to my host home, the Ketchum’s, in Florida, everyone who has lent me their horse, and the incredible rodeo committees for including me in your events. I am so humbled by the amazing people putting on these world-class productions, and it is an amazing feeling to be a small part of that.


I would also like to thank a few of my sponsors because the month of March has been like Christmas. I received beautiful boots from Dan Post and Miss Macie, several new shirts from Wrangler, and an incredible shipment of jewellery from Montana Silversmiths. Be sure to watch my social media over the next few weeks as I show off some of the latest styles from each of these amazing brands. I am so lucky for all of the incredible support I receive from them, truly setting me up for success as I make my way down the road.


Here’s to another great month! Please connect with me on social media; send me a message, ask me a question, or just introduce yourself. I look forward to meeting more of you, continuing to cheer on our athletes, and creating many more adventures along the way. Can you believe that the Canadian rodeo season will be officially kicking off with it’s first full rodeo of the spring this week?





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