• Alicia Erickson

February 2021 - Alicia Erickson

According to Balzac Billy we are in for an extra long winter, but we are all used to that because we live in the Great White North, right? Thank you to the Blue Grass Garden Centre for including me , once again in their virtual GroundHog Day.


February was full of weather changes from (-40) - (+7) degrees celsius, but I was fully covered with winter tires on my Innisfail Dodge truck, and copious amounts of jackets from Wrangler.


Valentine’s Day was extra sweet this year, as it was the one year anniversary with my Innisfail Chrysler Truck. We didn’t go out for supper, nor did I get a bouquet of roses, but he transports me safely to the barn and back - so I guess that will have to be enough!


Since it was a month full of love, I decided to do a giveaway on social media for Random Acts of Kindness Day. Vern McDonald and Gillian Grant with C5 Rodeo were kind enough to supply a swag pack of goodies for my winners, which will be wearing the brand proudly. Vern is a very appreciated sponsor of the Miss Rodeo Canada organization, as well as many other organizations amongst our western community. We will be looking out for C5 stock at upcoming PRCA, and hopefully CPRA rodeos on the Cowboy Channel.



Agriculture is such an important lifestyle to be well informed of, to understand and appreciate the hands that feed us. I am so proud to be a part of a team that advocates for farmers/ranchers all across Alberta - ATB Financial. February 23rd was Canadian Ag Day, and my friend Terry Andryo with ATB made the trip to drop off a locally sourced breakfast box, for my family and I to enjoy! This branch and I have two main things in common, and the second is our passion for the importance of mental health. I am excited to be partnering with ATB Financial in their campaign towards mental health in Alberta, called ATB Up. You can follow the campaign on our social media pages, and visit up.atb.com for more information. Every time you complete or share one of the upcoming challenges with the #ATBUp, it will trigger a $1 donation from ATB, to the Mental Health Foundation (Alberta). I will be releasing my challenge for the campaign on March 8th - stay tuned!


Pink is a color associated with Valentine’s Day, but it’s also the color of a shirt that represents anti-bullying each February. My pink Shirt Day was spent doing a Zoom presentation with the students of Trochu Valley School, hosting a fun project to recognize the importance of healthy relationships.


San Antonio rodeo finished the month, and our Canadian athletes and stock showed up! With money combined at this one rodeo, Canadians are taking home over $50,000 to maple leaf territory. Kyle Lucas of Carstairs, AB is sitting #1 in the world after his earnings, and Kolby Wanchuk is sitting #2 after winning the Saddle Bronc riding on Calgary’s Tokyo Bubbles!


Great things are coming in 2021, let’s keep moving forward and get back into the rodeo arena.


- Alicia Erickson, Miss Rodeo Canada 2021


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