HOW TO GET INVOLVED
BECOME A SPONSOR
Since 1955, Miss Rodeo Canada has proudly represented the sport of rodeo across the country and around the world as an official ambassador to our heritage and western way of life. She attends hundreds of events each year across Canada, the United States and Australia representing the various sponsors that support her.
BOOK MRC FOR YOUR EVENT
There are many benefits in having a national title holder such as Miss Rodeo Canada at your event! Not only can she ride, but she can mingle with dignitaries and fans, take part in your parade, sign autographs, visit sponsors, attend schools, hospitals, senior homes, assist with your local pageant and more.
BECOME A CONTESTANT
Each participant has the opportunity to garner one of the richest experiences of her life while creating a solid foundation for her future. Lifelong friendships are made and many doors are opened to all. During the week of the competition, participants are judged in categories including: Horsemanship, Public Speaking, Personal Interview, Written Exam, Modelling, and Overall Personality.
MISS RODEO CANADA 2020
Representative of Ponoka Stampede, Alicia held the 2018 Miss Ponoka Stampede title prior to vying for Miss Rodeo Canada.
On the endless path of creating herself, the western lifestyle and support of the
“rodeo family” has helped Alicia Erickson discover her purpose and passion. This
23-year-old has earned her Youth Justice Studies Diploma and will continue her
education to obtain a Bachelor’s Degree in Social Work. Erickson believes that you
should “be the person you needed when you were younger”, which inspired her to
pursue this education.
Her passion for educating youth has always been apparent through hours of
volunteering that transitioned into positions as a horse-back riding instructor,
CanSkate Coach, youth programming facilitator, and an equine 4-H leader. The
Trochu, Alberta resident enjoys singing and playing guitar, helping family friends on
the ranch, and barrel racing. While she didn’t inherit this lifestyle, Alicia chose to
live by it and will continue to do so by being a contributing member to the sport of
Sheona Lucas, President
Tracy Keith, Sponsorship Director
Shawna Erickson, Bookings
14707 – 116 Street
Edmonton AB T5X 1J4
Board of Directors
President, Sheona Lucas
Vice-President, Nicole Murray
Legal Affairs, Ken Heintz
Sponsorship, Tracy Keith
Activities and Scheduling, Shawna Erickson
Pageant Coordinator, Tracy Keith
Communications & Marketing, Mackenzi Mitchell
Official Photographer, Nicole Templeton
Alumni Relations, Samantha Stokes
Past President, Pauline Briggs
Members at Large: