Since 1955, Miss Rodeo Canada has proudly represented the sport of rodeo across the country and around the world as an official ambassador to our heritage and western way of life. She attends hundreds of events each year across Canada, the United States and Australia representing the various sponsors that support her.



There are many benefits in having a national title holder such as Miss Rodeo Canada at your event! Not only can she ride, but she can mingle with dignitaries and fans, take part in your parade,  sign autographs, visit sponsors, attend schools, hospitals, senior homes, assist with your local pageant and more.



Each participant has the opportunity to garner one of the richest experiences of her life while creating a solid foundation for her future. Lifelong friendships are made and many doors are opened to all. During the week of the competition, participants are judged in categories including: Horsemanship, Public Speaking, Personal Interview, Written Exam, Modelling, and Overall Personality. 


Alicia Erickson

Representative of Ponoka Stampede, Alicia held the 2018 Miss Ponoka Stampede title prior to vying for Miss Rodeo Canada.


On the endless path of creating herself, the western lifestyle and support of the
“rodeo family” has helped Alicia Erickson discover her purpose and passion. This
23-year-old has earned her Youth Justice Studies Diploma and will continue her
education to obtain a Bachelor’s Degree in Social Work. Erickson believes that you
should “be the person you needed when you were younger”, which inspired her to
pursue this education.

Her passion for educating youth has always been apparent through hours of
volunteering that transitioned into positions as a horse-back riding instructor,
CanSkate Coach, youth programming facilitator, and an equine 4-H leader. The
Trochu, Alberta resident enjoys singing and playing guitar, helping family friends on
the ranch, and barrel racing. While she didn’t inherit this lifestyle, Alicia chose to
live by it and will continue to do so by being a contributing member to the sport of



Jaden Holle

When Jaden Holle was a young girl, she saw some beautiful, sparkly ladies on horseback ride past her as she sat on the curb watching the High River Little Britches parade. At that moment, something happened.  

She didn’t know what those fringed girls did, or who they were, but she knew how she felt when one of them waved RIGHT AT HER; she knew she wanted to be one. 

On September 25, 2017, Jaden’s dream began when she was crowned the 2018 Calgary Stampede Princess. It was an honour for Jaden to be a part of the Greatest Outdoor Show on Earth, find her own royal wave for the first time, and ride in the same parade that inspired this dream all those years ago. 

Jaden then went on to be the very first Claresholm Chad Besplug Invitational Queen in 2018, representing a top CPRA special event. The dream only continued when she was crowned the 2019 Miss Rodeo Canada in Red Deer, Alberta at the Canadian Finals Rodeo – Canada’s pinnacle rodeo event.

The High River cowgirl has a thirst for world knowledge as evidenced by the three languages she speaks – Spanish, French and English – and, as a Métis is also getting back to her roots by learning Cree, the language of her grandparents. Jaden has also studied Mandarin and Portuguese and encourages you to teach her a word or phrase in your native language!

She is also halfway through the Saskatchewan Urban Native Teacher Education Program, a Métis teaching program that has helped her rediscover her roots.

That thirst for world knowledge is also apparent with some of Jaden’s most cherished experiences: her time as an au pair in France and as a Rotary Exchange Student in Mexico. 

As Miss Rodeo Canada, Jaden’s prayer is that she can inspire people to have the courage to follow their calling and to become the best versions of themselves. For Jaden, this title not only represents being an ambassador for the sport and a role model for the littlest rodeo fans, but carrying on the Western spirit that makes this way of life special. Jaden wants to show others how they can be a cowboy or a cowgirl, even if they have never ridden a horse. For being a cowboy or cowgirl simply means hard work, helping others, and always getting back in the saddle whenever life throws you.



Sheona Lucas, President

Phone: 403-850-1984

Tracy Keith, Sponsorship Director

Phone: 403-617-6886

Shawna Erickson, Bookings

Phone: 403-816-4370



14707 – 116 Street
Edmonton AB  T5X 1J4


Board of Directors

President, Sheona Lucas

Vice-President, Nicole Murray

Legal Affairs, Ken Heintz

Sponsorship, Tracy Keith

Activities and Scheduling, Shawna Erickson

Pageant Coordinator, Tracy Keith

Communications & Marketing, Mackenzi Mitchell

Official Photographer, Nicole Templeton

Alumni Relations, Samantha Stokes

Past President, Pauline Briggs

Members at Large:

Nicole Briggs

Pat Buckler

Tom Chrisp

Marlene Leslie

Patricia Tiffen

Dale Leschiutta


© 2018, Miss Rodeo Canada. All Rights Reserved