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Since 1955, Miss Rodeo Canada has proudly represented the sport of rodeo across the country and around the world as an official ambassador to our heritage and western way of life. She attends hundreds of events each year across Canada, the United States and Australia representing the various sponsors that support her.




There are many benefits in having a national title holder such as Miss Rodeo Canada at your event! Not only can she ride, but she can mingle with dignitaries and fans, take part in your parade,  sign autographs, visit sponsors, attend schools, hospitals, senior homes, assist with your local pageant and more.




Each participant has the opportunity to garner one of the richest experiences of her life while creating a solid foundation for her future. Lifelong friendships are made and many doors are opened to all. During the week of the competition, participants are judged in categories including: Horsemanship, Public Speaking, Personal Interview, Written Exam, Modelling, and Overall Personality. 


Alicia Erickson
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Alicia Erickson was crowned Miss Rodeo Canada 2020 at the Canadian Finals Rodeo on November 1st, 2019. She will continue on in 2021 as the first ever Miss Rodeo Canada to serve a two year rein. 


The 25 year-old from Trochu, Alberta has graduated College with her Justice Studies Diploma, specializing in Youth, and will continue her education to obtain a Bachelor’s Degree in Social Work. 


Seeing the influence of growth, knowledge, and positivity she could impart in youth, truly set her on the path of becoming a professional in the field.

Alicia has an ultimate goal of developing specific mental health and relations programs, to implement in grade school settings.   

Her passion for educating youth has always been apparent through many hours of volunteer work that led to being a horse-back riding instructor, skating coach, and youth programming facilitator. 


Alicia finds so much joy in music, and has been honoured to sing the Canadian National Anthem on horse-back at various rodeos across Canada and the United States of America. In her spare time, she enjoys playing the guitar, barrel racing, and helping out on the ranch.


The authentic cowboy lifestyle, and the influencers within it, are what shaped Erickson to be the person she is today. For that, not only does she truly value western heritage and rodeo, but wants to continue to pass down the traditional traits of integrity, hard work, and dedication.


While she didn’t inherit this lifestyle, Alicia chose to live by it and will continue to do so by being a contributing member to the western way of life.


Sheona Lucas, President

Phone: 403-850-1984

Tracy Keith, Sponsorship Director

Phone: 403-617-6886

Shawna Erickson, Bookings

Phone: 403-816-4370



14707 – 116 Street
Edmonton AB  T5X 1J4


Board of Directors

President, Sheona Lucas

Vice-President, Nicole Murray

Legal Affairs, Ken Heintz 

Sponsorship, Tracy Keith

Activities and Scheduling, Shawna Erickson

Sponsorship & Pageant Coordinator, Tracy Keith

Members at Large:

Pat Buckler

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